H.J. Heinz

Pittsburgh condiment empire

H.J.

Heinz is the American food company founded in 1869, known primarily for ketchup but also mustard, pickles, beans, and other condiments.

The name refers both to the corporation and its founder, Henry John Heinz.

The company's slogan "57 Varieties" became iconic, though Heinz always produced more than 57 products—the number was chosen for its lucky sound.

Now part of Kraft Heinz, the brand remains synonymous with ketchup: We need more Heinz for the fries.

Related

condiments · tomato · vinegar · squeeze bottle · glass bottle · bottle · squeeze · relish · hot dog · baked beans · Kraft · factory · red · label · iconic · American · diner · fast food

Opposites
food service model

H.J. HeinzMcDonald's

Global fast food chain

Chipotle · Sysco · Starbucks

market position in condiments

H.J. Heinzstore brand

Retailer's proprietary product line

private label

corporate scale

H.J. Heinzfarmers market vendor

Person selling at open-air bazaar

cottage industry

Family

Heinz

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G