Seagram

Famous liquor company

Seagram was a Canadian multinational corporation that became the world's largest distiller of alcoholic beverages.

The company produced brands including Crown Royal, Seagram's 7, and Seagram's gin.

Founded in the 1920s by the Bronfman family, it diversified into entertainment before being broken up and sold in 2000.

The Seagram name survives on various spirits products now owned by different companies.

company

conglomerate

Corporation spanning many industries

acquisition · merger · empire · dynasty · headquarters · Montreal · subsidiary · diversification · media · entertainment

whisky

blended

Mixed into uniformity

  • ryeHardy cereal crop
  • smoothWithout roughness or difficulty
  • mellowSoft, ripe, relaxed

aged · cask · grain · malt · proof · neat · highball · mixing · cocktail · affordable

brand

VO

Off-screen vocal recording

Martell · logo · label · advertising · slogan · legacy · heritage · portfolio

distillery

Waterloo

Crushing, decisive defeat

aging · barrels · blending · bottling · warehouses · mash · fermentation · production · capacity · facilities

prohibition

bootlegging

Illegal alcohol production/sale

temperance · underground · illicit · border · contraband · stockpile · loophole · medicinal · repeal · fortune

Opposites
beverage type production

SeagramAnheuser-Busch

Large American brewery conglomerate

Budweiser · Coors · Molson · Labatt · breweries

corporate trajectory

SeagramBacardi

Cuban-founded spirits company

temperance/prohibition stance

Seagramtemperance movement

Campaign against alcohol consumption

WCTU · Prohibition · teetotalism · dry counties · abstinence

Family

Seagram's

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated PG