DiGiorno

Not delivery, supposedly

DiGiorno is a brand of frozen pizza marketed with the slogan "It's not delivery, it's DiGiorno," emphasizing that its rising-crust pizzas taste as good as delivery.

The name has become shorthand for frozen pizza generally, and the slogan spawned internet jokes applying the format to other contexts: It's not a tumor, it's DiGiorno.

product

pepperoni

Spiced cured sausage

crust · rising · crispy · pan · self-rising · toppings · mozzarella · sausage · peppers · croissant

brand

Nestle

Swiss food conglomerate

logo · supermarket · packaging · slogan · commercial · advertising · marketing · trademark · product · grocery

slogan

delivery

Conveyance of goods

memorable · advertising · campaign · comparison · takeout · fresh · tagline · jingle · marketing · iconic

meme

Twitter

Microblogging social network

  • internetInterconnected computer systems
  • viralSpreading quickly online
  • brandCompany's product line name

account · humor · trending · posts · replies · social · media · Wendy's · sarcasm · roast

Categories
Opposites
frozen vs. fresh/delivered pizza

DiGiornoDomino's

Pizza delivery corporation

Pizza Hut · Papa John's · Little Caesars · delivered · carryout

home-prepared vs. restaurant/delivery

DiGiornodine-in

Consumed on-site

pizzeria · delivery service · food delivery app · DoorDash · Uber Eats

mass-market frozen vs. artisanal/premium

DiGiornoNeapolitan pizza

Naples-style baked flatbread

wood-fired pizza · brick oven pizza · gourmet pizza · made-to-order · slow food

Family

journal, journey, adjourn, journalist, journalism, journalistic, sojourn, diurnal

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G