Consumer Reports
Unbiased review organization
Consumer Reports is an American nonprofit organization that tests and reviews products and services, from cars to appliances to insurance.
Known for refusing advertising and purchasing all tested items anonymously, it publishes findings in its magazine and website.
The name often refers to the publication itself: I always check Consumer Reports before buying a major appliance.
Bound periodical with articles
- reviewsPublished critical assessments
- ratingsEvaluative scores assigned
- subscribersThose enrolled for content
- articlesWritten works or items
subscription · print · digital · issue · circulation · newsstand · readership · periodical
Proposed courses of action
- ratingsEvaluative scores assigned
- top pickPreferred selection above others
- valueImportance or price
- qualityStandard or attribute
features · brands · models · comparison · shopping · warranty · pros and cons · verdict
Organization serving public good
- advocacyPleading for a cause
- independentFree from external control
- membershipState of belonging
- unbiasedFree from prejudice
mission · watchdog · public interest · impartial · accountability
Assessment of similarities
- benchmarkingMeasuring against top performers
- laboratoryFacility for scientific investigation
- methodologyFormal procedural framework
- scoringEarning points in competition
ranking · performance · safety · reliability · durability · efficiency · side-by-side · crash test
magazine
Bound periodical with articles
- reviewsPublished critical assessments
- ratingsEvaluative scores assigned
- subscribersThose enrolled for content
articles · subscription · print · digital · issue · circulation · newsstand · readership · periodical · editorial
recommendations
Proposed courses of action
quality · features · brands · models · comparison · shopping · warranty · pros and cons · verdict
nonprofit
Organization serving public good
- advocacyPleading for a cause
- independentFree from external control
- membershipState of belonging
unbiased · mission · watchdog · public interest · impartial · accountability
comparison
Assessment of similarities
- benchmarkingMeasuring against top performers
- laboratoryFacility for scientific investigation
- methodologyFormal procedural framework
scoring · ranking · performance · safety · reliability · durability · efficiency · side-by-side · crash test · sample
- advocacy groupsadvocacy group, lobbying groups, lobby group, NAACP, lobby groups
- Consumer Protectionrefunds, buyer protection, returns, warranties, complaints
- Review SitesYelp, Trustpilot, Glassdoor, Rotten Tomatoes, IMDb
- Award BodiesOscars, Grammy Awards, Emmy Awards, Tony Awards, Golden Globes
- financial publicationsWall Street Journal, Financial Times, The Economist, Forbes, Fortune
- Testing Labsclinical labs, water testing, soil testing, emissions testing, safety testing
Consumer Reportsadvertorials
Paid promotional articles
paid reviews · infomercials · sponsored content · native advertising · trade publications
Consumer Reportstrade associations
Groups promoting shared commercial interests
advertising industry · Better Business Bureau · brand ambassadors
Consumer Reportsinfomercials
Long-form television advertisements
advertising · QVC · sales pitches · commercials · product catalogs
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