Trustpilot

Consumer feedback platform

Trustpilot is an online platform where consumers post reviews of businesses.

Companies use Trustpilot ratings to signal legitimacy; consumers use it to vet unfamiliar sellers: I checked Trustpilot before ordering from that site.

The platform has faced criticism for hosting fake reviews and for its business model, which allows companies to pay for enhanced profiles.

platform

reviews

Published critical assessments

consumer · testimonials · verified · business · complaints · customer · score · profile · company · website

reputation

credibility

Quality inspiring trust

legitimacy · verification · accountability · honesty · confidence · validation · endorsement · standing · perception · influence

ecommerce

shopping

Acquiring goods at retailers

buyer · vendor · storefront · checkout · refund · delivery · service · experience · transaction · dispute

criticism

manipulation

Underhanded control of others

controversy · bias · extortion · lawsuit · complaint · scandal · astroturfing · solicitation · filtering · suppression

Opposites
platform function

TrustpilotGoogle Search

Dominant web lookup engine

search engine · astroturfing · product catalog · shopping cart · payment processor

perspective/advocacy

TrustpilotBetter Business Bureau

Business ethics monitoring nonprofit

trade association

transparency vs. opacity

Trustpilotshell company

Inactive firm for transactions

black market

Family

trust, pilot, trusts, trusted, trusting, trusty, trustee, trustful, trustworthy

Familiarity
Top 1,000,000
Profile
Used worldwide · Concrete · Everyday, not technical · Rated G