A/B
Either this or
A/B describes a comparison between two versions to determine which performs better.
The term comes from experimental design where variant A is tested against variant B.
Most common in marketing and web development: A/B testing showed the red button got more clicks than the blue one.
The slash indicates the paired alternatives being measured against each other.
Mutually exclusive choice
- alternativeAnother available choice
- choiceAct of selecting
- optionAvailable course of action
- versusIn opposition to
contrast · binary · dichotomy · preference · selection · decision · trade-off · pros and cons
Systematic investigation procedure
- variantDiffering form of something
- control groupUntreated subjects for comparison
- conversion rateProportion completing desired action
- hypothesisTestable proposed explanation
optimization · sample size · statistical significance · multivariate · landing page · click-through · funnel · user experience
Assigned evaluative score
- scaleMeasure of relative size
- tierHorizontal structural layer
- classificationSystematic grouping by traits
- rankingOrdered position assignment
category · pass/fail · honor roll · report card · assessment · evaluation · score · mark
Sequence of tonal changes
- key changeShift in tonal center
- verseMetered poetic passage
- bridgeStructure spanning an obstacle
- sectionDistinct divided part
structure · melody · harmony · notation · sheet music · repeat · measure · composition
Red cell antigen classification
- transfusionTransfer of blood intravenously
- donorOne who contributes freely
- recipientOne who receives something
- compatibilityMutual suitability between things
Rh factor · antibodies · plasma · red cells · typing · crossmatch · universal donor · blood bank
either/or
Mutually exclusive choice
- alternativeAnother available choice
- choiceAct of selecting
- optionAvailable course of action
versus · contrast · binary · dichotomy · preference · selection · decision · trade-off · pros and cons · weigh
experiment
Systematic investigation procedure
- variantDiffering form of something
- control groupUntreated subjects for comparison
- conversion rateProportion completing desired action
hypothesis · optimization · sample size · statistical significance · multivariate · landing page · click-through · funnel · user experience · analytics
rating
Assigned evaluative score
- scaleMeasure of relative size
- tierHorizontal structural layer
- classificationSystematic grouping by traits
ranking · category · pass/fail · honor roll · report card · assessment · evaluation · score · mark · standard
chord progression
Sequence of tonal changes
- key changeShift in tonal center
- verseMetered poetic passage
- bridgeStructure spanning an obstacle
section · structure · melody · harmony · notation · sheet music · repeat · measure · composition · arrangement
blood type
Red cell antigen classification
- transfusionTransfer of blood intravenously
- donorOne who contributes freely
- recipientOne who receives something
compatibility · Rh factor · antibodies · plasma · red cells · typing · crossmatch · universal donor · blood bank · donation
A/Bsurvey
Systematic data collection
poll · focus group · anecdotal evidence · gut feeling · guesswork
A/Bgut instinct
Immediate unreasoned knowing
intuition · guesswork · random selection · shooting from the hip · tradition