word association

Thought-triggering game

Word association is a technique where one person says a word and another responds with the first word that comes to mind: I say "black," you say "white".

Psychologists use it to probe unconscious thoughts and connections.

The term also describes any mental linking between related concepts—the word association between "beach" and "vacation" drives tourism advertising.

psychology

stimulus

What prompts a reaction

Jung · Rorschach · subconscious · projection · conditioning · implicit · cognitive · test · therapy · diagnosis

memory

mnemonic

Technique for retention

encoding · retrieval · semantic · episodic · flashbulb · nostalgia · reminiscence · hippocampus · long-term · recognition

linguistic

collocation

Conventional phrase pattern

thesaurus · lexical · co-occurrence · corpus · frequency · context · meaning · relatedness · polysemy · network

game

charades

Wordless guessing game

Taboo · Pictionary · crossword · Bananagrams · password · guessing · clue · puzzle · wordplay · vocabulary

brainstorming

ideation

Forming mental concepts

facilitation · workshop · spontaneous · session · collaboration · warm-up · prompt · flow · inspiration · technique

Categories
Opposites
cognitive process type

word associationlogical reasoning

Structured thought process

analytical thinking · systematic thinking · critical thinking · critical analysis · deductive reasoning

response constraint

word associationstandardized testing

Identical assessments across populations

multiple choice · fill-in-the-blank

communication structure

word associationlogical proof

Valid argument establishing truth

deductive reasoning · thesis statement · expository writing · mathematical proof · scientific method

Family

word, association, disassociate, associative, reassociate, disassociative

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G