typographies

Styles of text

Typographies is the plural of typography, the art and technique of arranging type for visual communication.

The word covers both the practice of designing with typefaces and the resulting visual character of printed or displayed text.

Different typographies distinguish publications, brands, or eras: The typographies of Victorian advertising and modern minimalism couldn't be more different.

design

fonts

Character set designs

leading · tracking · ligatures · glyphs · x-height · baseline · ascenders · descenders · counters · strokes

historical

Gutenberg

Printing press inventor's name

metal type · hot metal · Linotype · foundry · matrices · printing press · incunabula · Baskerville · Jenson

cultural

calligraphy

Ornamental handwriting art

  • scriptsWritten texts for performances
  • ArabicSemitic language family member
  • HangulKorean alphabetic script

Cyrillic · Hebrew · Greek · Latin · blackletter · uncial · hieroglyphics · cuneiform · runes · Tamil

craft

composition

Arranged elements forming whole

  • layoutSpatial arrangement of elements
  • spacingInterval arrangement between objects
  • alignmentCorrect relative positioning

justification · margins · columns · grids · widows · orphans · rivers · ragging · indentation · drop caps

digital

OpenType

Digital font technology standard

hinting · anti-aliasing · embedding · licensing · Google Fonts · screen resolution · responsive · CSS · bitmap · vector

Opposites
method of text production

typographieshandwriting

Manual letter formation

calligraphy · chirography · manuscript · penmanship · cursive

formality and design intent

typographiesscrawl

Careless, illegible writing

scribble · doodles · chicken scratch · illegibility · graffiti

text vs. image-based communication

typographiesiconography

Analysis of artistic symbols

pictography · imagery · illustration · pictograms · ideograms

Phrases
Family

typographical, typographic, typographically

Familiarity
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