serifs

Tiny type tails

Serifs are the small decorative strokes or lines at the ends of letters in certain typefaces.

Times New Roman has serifs; Arial does not.

Fonts with serifs are called serif fonts; those without are sans-serif.

Serifs are thought to guide the eye along lines of text, making them popular for printed books and newspapers.

typefaces

Baskerville

Transitional serif typeface

Minion · Jenson · Century · Georgia · Cambria · Excelsior · Rockwell

typography

typeface

Lettering style design

ligature · kerning · leading · tracking · legibility · readability · x-height · baseline · counter · ascender

anatomy

bracketed

Enclosed by paired marks

bilateral · unilateral · abrupt · cupped · reflexive · transitional · humanist · finial · terminal · foot

style

elegant

Gracefully refined, tasteful

refined · literary · editorial · bookish · ornate · sophisticated · authoritative · timeless · modern · transitional

Categories
Opposites
typographic style

serifssans serif

Type without terminal strokes

Helvetica · Arial · Futura · clean lines · grotesque

Phrases
Family

serif, sans-serif

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Rated G