product launches

New offering unveilings

Product launches are the coordinated introduction of new products to the market.

The term encompasses the marketing campaigns, press events, and rollout strategies that accompany a release: Apple's product launches generate massive media coverage.

A successful launch builds anticipation and drives initial sales; a botched one can doom even good products.

Opposites
product lifecycle phase

product launchesproduct recalls

Removal of unsafe merchandise

market activity level

product launchesdownsizing

Reducing workforce or scale

store closures · divestments

Family

product, launch, product launch

Familiarity
Top 50,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G