unsubscribe link

Email exit door

An unsubscribe link is a clickable element in an email, usually at the bottom, that lets recipients opt out of future messages.

Commercial emails are legally required to include one.

The link typically leads to a confirmation page or immediately removes the address from the mailing list: I finally found the unsubscribe link buried in tiny gray text.

Related

mark as spam · too many emails · click · bottom · footer · fine print · tiny · unwanted · marketing · mailing list · remove · stop · annoying · promotional · bulk · junk · junk folder · preferences

Categories
Opposites
subscription action

unsubscribe linksubscribe button

Opt-in interface element

sign-up form · subscription form · newsletter signup · email signup · welcome email

email engagement direction

unsubscribe linkcall to action

Prompt urging immediate response

share button · spam filter · inbox

email engagement intent

unsubscribe linkopt-in

Actively choose participation

whitelist

Family

unsubscribe, link, subscribe, subscription, subscriber, subscribed, subscribing, scribe, script

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G