rickrolling

Bait-and-switch link

Rickrolling is an internet prank where someone is tricked into clicking a link that leads to Rick Astley's 1987 music video "Never Gonna Give You Up." The bait-and-switch became a widespread meme in the late 2000s: I thought it was the trailer but I got rickrolled.

The verb is rickroll: Someone rickrolled the entire conference by hijacking the presentation.

prank

bait-and-switch

Fraudulent substitution tactic

  • trollDeliberate online antagonist
  • jokeHumorous statement seeking laughter
  • gotchaExclamation upon catching someone

trick · deceive · mislead · surprise · lure · clickbait · setup · fooled · duped · gag

meme

internet

Interconnected computer systems

  • viralSpreading quickly online
  • 4chanAnonymous posting site
  • RedditSocial news aggregator

YouTube · link · culture · classic · iconic · legendary · nostalgia · 2007 · forum · embed

song

1987

Late twentieth-century year

earworm · catchy · vocals · redhead · trenchcoat · bartender · comeback · revival · 80s · British

phenomenon

mainstream

Dominant cultural current

broadcast · live · event · graduation · ceremony · newscast · sports · halftime · crossover · publicity

Categories
Opposites
deception vs. transparency

rickrollingspoiler warning

Notice preceding revealed secrets

harmless prank vs. malicious attack

rickrollingransomware attack

Malware demanding payment for access

phishing · credential theft · doxxing · cybercrime · trojan horse

trickster vs victim role

rickrollingfalling for it

taking the bait

Family

roll, rolled, rolling, roller, rollers, Ricky, rickroll, rickrolls, rickrolled

Familiarity
Top 500,000
Profile
Used worldwide · Positive · Everyday, not technical · Rated G