rickrolled

Astley-ambushed via link

Rickrolled describes being tricked into watching Rick Astley's 1987 music video "Never Gonna Give You Up." The prank, originating in internet culture around 2007, involves disguising a link so the victim clicks expecting something else and gets the video instead.

To rickroll someone is to pull this bait-and-switch: I thought it was the trailer but I got rickrolled.

prank

bait-and-switch

Fraudulent substitution tactic

  • trollDeliberate online antagonist
  • hoaxDeliberate deception for effect
  • deceptionIntentional misleading of others

trickery · bamboozle · duped · mislead · ruse · gotcha · setup · trap · redirect · clickbait

meme

viral

Spreading quickly online

embed · link · phenomenon · pop culture · classic · iconic · legendary · 4chan · forum · social media

reaction

surprise

Unexpected event causing astonishment

  • shockViolent sudden disturbance
  • disbeliefRejection of truth claims
  • groanLow vocal expression of distress

facepalm · laughter · realization · annoyance · amusement · exasperation · sigh · resignation · delight · betrayal

song

1987

Late twentieth-century year

chorus · hook · earworm · catchy · iconic · MTV · music video · one-hit wonder · comeback · trenchcoat

Opposites
deception vs. authenticity

rickrolledWYSIWYG

Display matches printout

legit · as advertised · no tricks

prank outcome

rickrolledcalled it

Guessed correctly beforehand

immune · anticipated

prank victim vs. prank perpetrator

rickrolledrickroller

Bait-and-switch link sender

trolled · baited

Family

rickroll, rickrolling, rickrolls

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Positive · Everyday, not technical · Rated G