referral program

Member-brings-member system

A referral program is a marketing strategy where existing customers are rewarded for bringing in new customers.

Companies offer incentives—discounts, cash, or free products—to people who successfully refer friends or family: Sign up through my referral link and we both get twenty dollars off.

The program leverages word-of-mouth to acquire customers at lower cost than traditional advertising.

Related

friend · link · code · promo code · share · discount · cash back · ambassador · brand ambassador · incentive · signup · network · word-of-mouth · word of mouth · recruit · earn · passive income · credit

Categories
Opposites
customer acquisition method

referral programcold calling

Unsolicited sales contact

cold outreach · billboard advertising · direct mail · broadcast advertising · television advertising

organic vs. paid growth

referral programpay-per-click

Billing per ad interaction

sponsored content · ad spend · affiliate marketing · influencer marketing

Family

referral, program, refer, refers, referred, referring, referrer, reference, references

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G