promotional videos

Commercial video content

Promotional videos are short films designed to advertise or publicize a product, service, organization, or event.

They range from polished corporate productions to informal social media clips.

The term often appears in marketing contexts: We're shooting promotional videos for the new product launch.

Sometimes shortened to promo videos.

Related

brand · brand awareness · trailer · teaser · product launch · launch · campaign · hype · behind the scenes · footage · production · editing · sizzle reel · voiceover · jingle · sponsor · influencer · going viral

Categories
Opposites
purpose/intent

promotional videosdocumentaries

Films depicting real events

exposés · educational videos · investigative journalism · investigative reports · news reports

bias/objectivity

promotional videosattack ads

Negative campaign commercials

hit pieces · smear campaigns · muckraking journalism · critical reviews · exposés

commercial function

promotional videosproduct recalls

Removal of unsafe merchandise

scam alerts · anti-advertising

Family

promotional, videos, promote, promotion, promotions, promoter, promoters, promoted, promoting

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G