SXSW

Austin media conference

SXSW, short for South by Southwest, is an annual festival held in Austin, Texas, that combines conferences and showcases in music, film, and interactive media.

What began in 1987 as a music festival has expanded into a major cultural and industry event where emerging artists perform, filmmakers premiere work, and tech companies launch products.

The name riffs on the Hitchcock film *North by Northwest*.

I'm heading to SXSW to check out some new bands and catch a few panels.

technology

startup

New business enterprise

investor · founder · app · launch · venture capital · disruptor · networking · tech talk · keynote · incubator

austin

Texas

Second-largest American state

barbecue · local · hotel · rideshare · badge holder · wristband · March · heat · crowd · line

film

premiere

First public performance

feature · director · filmmaker · indie · cinema · narrative · panel · distribution · producer · red carpet

music

showcase

Cabinet for displaying items

discovery · label · booking · concert · set · stage · emerging talent · demo · gig · sound

networking

badge

Worn symbol of membership

meetup · party · afterparty · schmooze · pitch · business card · handshake · introduction · opportunity · industry

Categories
Opposites
festival scope

SXSWCoachella

Major California music festival

Sundance Film Festival · Glastonbury · Cannes Film Festival · Tribeca Film Festival · E3

cultural positioning

SXSWcorporate retreat

Organized company outing

heritage festival · stadium tour

geographic/cultural identity

SXSWCarnival

Pre-fasting festival season

Oktoberfest · Mardi Gras · Berlin Film Festival · heritage celebration

Family

south, southwest, southern, southerly, west, western, westerly, westward

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Positive · Rated PG