promotional pricing
Temporary reduced costs
Promotional pricing is temporarily reducing prices to stimulate sales or attract customers.
Retailers use promotional pricing during holidays, clearance events, or product launches: The store offered promotional pricing on televisions for Black Friday.
The strategy creates urgency—buy now before the price returns to normal.
- advertising campaignOrganized multi-channel promotional effort
- limited time offerPromotion with deadline
- loss leaderDeliberately unprofitable merchandise
- discountReduced price offered
- price sensitivityDemand's reaction to cost
markdown · price drop · sale price · impulse buying · loyalty program · price wars · bargain hunting · cross-selling · brand loyalty · upselling · competitive advantage · comparison shopping · BOGO · flash sale · doorbuster deal · cost recovery · sticker shock · shopping habits
- pricingdiscount price, overpricing, discounts, overcharge, markdowns
- pricing modelssubscription, volume discounts, freemium, pay per use, one-time purchase
- payment optionscredit card, debit card, PayPal, bank transfer, gift card
promotional pricingfull price
Amount without reductions
list price · premium pricing · base price · rack rate · MSRP
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