price wars
Rival retailer battles
Price wars are cycles of competitive price-cutting between businesses, each lowering prices to undercut rivals and capture market share.
The term implies escalation—one reduction triggers another until profit margins collapse: The airline price war drove fares below sustainable levels.
Price wars often hurt all participants, benefiting only consumers temporarily.
- oligopolyFew firms dominate market
- loss leaderDeliberately unprofitable merchandise
- race to the bottomCompetition through degraded standards
- consumersThose who buy goods
- antitrust lawsRegulations preventing corporate monopolies
dumping · game theory · undercutting · discounting · promotions · bargain hunters · revenues · marketshare · retailing · profit margins · costs · market dominance · sales · Walmart · strategies · cheap · slashing · rock bottom
- pricingoverpricing, discounts, overcharge, markdowns, unit cost
- business threatscompetition, substitutes, market saturation, brand damage, lawsuits
- market rivalryrivalry, rivals, competitors, competition, market share
- undercuttinglowballing, underbidding, dumping, loss leader
- Brand RivalriesCoke vs Pepsi, Ford vs Chevy, Nike vs Adidas, Marvel vs DC, Apple vs Microsoft
- monopolymonopoly, monopolization, market power, market dominance, market concentration
price warsprice fixing
Illegal coordinated rate-setting
collusion · cartel · market rigging · gentlemen's agreement · antitrust violation
war, price, priceless, prices, priced, pricing, pricey, overprice, unpriced