MSRP

Suggested retail figure

MSRP stands for manufacturer's suggested retail price—the price a manufacturer recommends retailers charge for a product.

It appears most often in car sales, where the MSRP (also called the sticker price) serves as a starting point for negotiation: We got it for two thousand under MSRP.

Retailers may sell above or below MSRP depending on demand.

pricing

sticker

Adhesive-backed paper or plastic

  • listSequence of recorded items
  • wholesaleBulk sales to merchants
  • markupAdded percentage for profit

cost · invoice · dealer · base · starting · asking · quoted · advertised · published · official

negotiation

discount

Reduced price offered

  • bargainFavorable purchase price
  • dealAgreement or distribution
  • haggleDispute price persistently

counteroffer · markdown · rebate · incentive · trade-in · below · above · under · over · savings

consumer

purchase

Goods obtained for payment

shopping · budget · affordability · value · worth · checkout · tag · label · ticket · shelf

automotive

dealer

One who sells goods

lot · showroom · financing · lease · trade-in · accessories · options · trim · package · upgrade

Categories
Opposites
pricing reference point

MSRPfinal price

Amount ultimately owed

sale price · negotiated price · closing price · invoice price · wholesale price

price direction from sticker

MSRPdealer markup

Seller's added profit margin

ADM · price gouging · discount price · clearance price

price source/authority

MSRPdealer markup

Seller's added profit margin

market price · wholesale price · resale price · auction price · cost price

Family

manufacturer, manufacture, manufactures, manufactured, manufacturing, manufacturers, suggest, suggests, suggested

Familiarity
Top 200,000
Profile
Timeless · Abstract · Rated G