sticker shock

Costly tag reaction

Sticker shock is the unpleasant surprise at seeing how expensive something is, especially when the price far exceeds expectations.

The term originated with car buying, where the sticker displays the manufacturer's suggested retail price: I got sticker shock when I saw what they wanted for a basic sedan.

Now applies to any unexpectedly high price.

pricing

expensive

Costing much money

costly · steep · pricey · sky-high · premium · markup · surcharge · gouging · rip-off · highway robbery

budgeting

unaffordable

Too costly to buy

money management · frugality · MSRP · hidden fees · total cost · out-of-pocket · down payment · monthly payment · financing · affordability

inflation

price surge

Sharp cost increase

devaluation · rising prices · consumer prices · cost of living · market rates · supply chain · shrinkflation · adjustment · index · commodities

Categories
Opposites
price reaction

sticker shockpleasant surprise

Unanticipated positive occurrence

affordability · cheap thrill

value perception

sticker shockgreat deal

Substantial quantity or value

bargain · steal · pleasant surprise · good value · discount

Family

shocking, shocked, sticker, stickers, shocker, shockingly, stickering, price tag, shock value

Familiarity
Top 200,000
Profile
Timeless · Negative · Everyday, not technical · Rated G