rack rate
Published hotel price
Rack rate is the standard published price for a hotel room before any discounts.
It's the highest rate a property charges—what you'd pay walking in off the street without a reservation or special deal.
Most guests pay less through promotions, loyalty programs, or booking sites: Nobody actually pays rack rate anymore.
- pricingEstablishing monetary amounts charged
- list pricePublished retail cost
- costRequired payment amount
- full priceAmount without reductions
- tariffTax on traded goods
front desk · hotel booking · fee · charge · dynamic pricing · price transparency · standard fare · sticker price · reservation · resort fee · markup · expense · pricing strategy · premium pricing · package deals · group discounts · travel agent · price match
rack ratepromotional rate
Temporary reduced price incentive
group rate · sale price · last-minute deal · wholesale rate · senior discount
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