press agent

Celebrity's media handler

A press agent is a person employed to generate publicity for a client—typically an entertainer, public figure, or organization.

The job involves cultivating relationships with journalists, placing favorable stories, and managing public image.

Press agents work to keep their clients in the news: Her press agent arranged interviews with all the major outlets.

The term has an old-fashioned ring; publicist is now more common.

publicity

flack

Professional publicity agent

public relationsOrganizational reputation management
spokespersonAuthorized representative communicator
representativeOne who acts for another

media relations · communications · media coverage · exposure · promotion · branding · outreach · launch · endorsement · sponsorship

spin

propaganda

Biased information for influence

manipulationUnderhanded control of others
damage controlLimiting further harm
whitewashConceal or coat pale

slant · angle · framing · messaging · narrative · talking points · deflection · obfuscation · crisis management · distortion

celebrity

Hollywood

American film industry center

entertainmentAgreeable diversion of attention
starLuminous astronomical object
famePublic recognition, widespread

red carpet · glamour · tabloids · paparazzi · gossip · scandal · profile · headliner · stardom · limelight

hype

buzz

Continuous low drone

ballyhooExtravagant publicity or fuss
pufferyOverblown self-promotion
hooplaExcited public fuss

buildup · fanfare · exaggeration · sensationalism · promotion · bluster · glitz · pizzazz · drumbeat · media blitz

Categories

publicitypublicity, PR, public relations, publicists, publicity stunt
representativesrepresentative, delegate, lawyer, deputy, rep
spokespersonsspokesperson, spokesman, spokeswoman, brand ambassador, mouthpiece
PR professionalsPR director, PR manager, PR specialist, spokesperson, spin doctor
promoterspromoter, music promoter, concert promoter, party promoter, club promoter
communicatorsspeaker, explainer, orator, presenter, announcer

Opposites

publicity function

press agentfixer

One who resolves issues

crisis manager · gatekeeper · spin doctor · publicist

information flow direction

press agentinvestigative journalist

Reporter uncovering hidden truths

muckraker · reporter · whistleblower · fact-checker · leaker

client relationship

press agenthatchet man

Delegated terminator of jobs

mudslinger · attack dog · critic · detractor

Family

press, express, agent, expression, impress, impression, depression, depress, compress

Familiarity: Top 200,000
Profile: Used worldwide · Timeless · Concrete · Rated G