poster girl

Cause's public face

A poster girl is a woman who prominently represents or exemplifies something—a cause, movement, quality, or condition.

The term derives from recruitment or promotional posters featuring idealized figures.

Unlike poster child, which often carries ironic weight, poster girl typically suggests someone chosen for visibility and appeal: She became the poster girl for the environmental movement.

The male equivalent is poster boy.

exemplar

epitome

Perfect representative of type

archetype · icon · representative · figurehead · face · symbol · ambassador · mascot · standard-bearer · flagship

campaign

spokesperson

Authorized representative communicator

champion · figurehead · endorser · face · voice · frontwoman · activist · crusader · publicity · awareness

criticism

tokenism

Superficial inclusion efforts

typecast · pigeonhole · reduce · oversimplify · fetishize · commodify · scapegoat · target · blame · scrutiny

glamour

pinup

Attractive poster subject

bombshell · ingenue · debutante · sweetheart · darling · siren · stunner · knockout · looker · head-turner

Categories
Opposites
visibility and representation

poster girlunsung hero

One whose contributions go unnoticed

invisible hand · silent partner · rank and file · foot soldier · faceless bureaucrat

exemplification and typicality

poster girlcounterexample

Instance disproving a claim

outlier · anomaly · black sheep · odd one out · ugly duckling

image and attractiveness

poster girlugly duckling

Initially unpromising eventual success

plain Jane · tomboy · wallflower · frump · underdog

Family

poster, girl, post, posted, posting, posters, girls, girlish, girlhood

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G