fetishize

Make an obsession

To fetishize something is to make it an object of excessive devotion or irrational reverence.

The word comes from fetish—originally an object believed to have magical powers, later a source of obsessive sexual fixation.

To fetishize is to treat something with similar intensity: Critics accuse the film of fetishizing violence.

The term often carries disapproval, suggesting unhealthy fixation or inappropriate sexualization: The fashion industry fetishizes thinness.

exoticize

othering

Viewing as fundamentally different

stereotype · glamorization · tokenism · primitivism · mystification · objectification · foreignness · novelty-seeking · escapism · commodification

sexualize

objectification

Reducing humans to things

taboo · desire · eroticism · fixation · gratification · leather · latex · foot · underwear · dominance

obsess

fixation

Persistent mental attachment

monomania · hyperfocus · engrossment · absorption · single-mindedness · overemphasis · fascination · captivation · enthrallment · consuming

idolize

worship

Religious reverence and praise

deification · hero-worship · lionization · apotheosis · idealization · cult · adoration · exaltation · mythologizing · overvaluation

Opposites
degree of regard

fetishizeignore

Refuse to notice

neglect · disregard · take for granted · devalue · undervalue

mode of appreciation

fetishizetake for granted

Assume without questioning

psychological relation to objects/concepts

fetishizedemystify

Explain something confusing

normalize · see clearly · secularize · rationalize · disenchant

Phrases
Family

fetishism, fetishist

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Negative · Everyday, not technical · Rated PG-13