brand-name

Proprietary product identifier

Brand-name describes products sold under a trademarked name rather than as generic equivalents: brand-name medications cost more than generics.

The term distinguishes marketed goods from unbranded or store-brand alternatives.

As a noun, a brand name is the proprietary name itself: Tylenol is a brand name for acetaminophen.

identity

logo

Company identifying symbol

awareness · equity · perception · positioning · differentiation · distinctiveness · visibility · loyalty · slogan · tagline

luxury

designer

One who plans appearances

upscale · high-end · elite · status · aspirational · flagship · bespoke · couture · deluxe · refined

generic

pharmacy

Medicinal dispensary

drugstore · formulary · equivalent · substitute · nonproprietary · therapeutic · dosage · knockoff · copycat · imitation

trademark

registration

Formal recording of participation

patent · copyright · proprietary · litigation · USPTO · protection · exclusivity · licensing · royalty · dilution

iconic

swoosh

Rushing, sweeping sound

legendary · timeless

Opposites
product identification and marketing

brand-namegeneric

Not brand-name

unbranded · off-brand · no-name · house brand · private label

authenticity and origin

brand-namecounterfeit

Fraudulent imitation

knockoff · imitation · bootleg · fake · pirated

prestige and status

brand-namegeneric

Not brand-name

no-frills · discount · cheap · budget · downmarket

Family

name, brand, branded, nameless, branding, brands, namesake, rebranding, rebrand

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G