micro-marketing
Pinpoint audience outreach
Micro-marketing targets promotional efforts at very small, precisely defined customer segments—sometimes down to individual consumers.
Rather than broadcasting to broad demographics, micro-marketing uses data to personalize offers: The algorithm's micro-marketing served me ads for exactly what I'd been searching for.
The approach has intensified with digital tracking and e-commerce.
Division into sections
- nicheRecessed wall space
- personalizationTailoring to individual needs
- demographicsStatistical population characteristics
- geotargetingDelivering ads by geography
hyperlocal · audience · profiling · behavioral · psychographics · localization · one-to-one · individualized
Residential area nearby
- communityCollective of connected people
- storefrontRetail facade facing street
- flyersPrinted promotional handouts
- word-of-mouthInformation shared through conversation
pop-up · sponsorship · door-to-door · referral · grassroots · regional · hometown
People with online sway
- PPCPicture postcard abbreviation
- remarketingRe-engaging previous site visitors
- InstagramPhoto-sharing social platform
- programmaticExecuted via software logic
cookies · pixels · click-through · conversion · analytics · SEO · geofencing · chatbots
Profit-to-cost ratio
- budgetPlan for spending
- cost-effectiveGiving good return cheaply
- scalableAble to increase capacity
- measurableAble to be gauged
KPIs · testing · iteration · campaign · outreach · acquisition · retention · funnel
segmentation
Division into sections
- nicheRecessed wall space
- personalizationTailoring to individual needs
- demographicsStatistical population characteristics
geotargeting · hyperlocal · audience · profiling · behavioral · psychographics · localization · one-to-one · individualized · addressable
neighborhood
Residential area nearby
- communityCollective of connected people
- storefrontRetail facade facing street
- flyersPrinted promotional handouts
word-of-mouth · pop-up · sponsorship · door-to-door · referral · grassroots · regional · hometown
influencers
People with online sway
- PPCPicture postcard abbreviation
- remarketingRe-engaging previous site visitors
- InstagramPhoto-sharing social platform
programmatic · cookies · pixels · click-through · conversion · analytics · SEO · geofencing · chatbots · automation
ROI
Profit-to-cost ratio
- budgetPlan for spending
- cost-effectiveGiving good return cheaply
- scalableAble to increase capacity
measurable · KPIs · testing · iteration · campaign · outreach · acquisition · retention · funnel · touchpoints