marque
Luxury vehicle nameplate
Marque refers to a brand or make, especially of luxury automobiles: a prestige marque like Rolls-Royce, the Italian marque dominated the race.
The word carries connotations of distinction and heritage.
Historically, a letter of marque was government authorization for a private vessel to attack enemy ships—a licensed pirate, essentially.
Company identifying symbol
- trademarkRegistered commercial identifier
- badgeWorn symbol of membership
- insigniaDistinguishing mark of rank
- emblemRepresentational sign or device
crest · nameplate · monogram · logotype · wordmark · branding · identity · livery
Organized effort toward goal
- positioningArranging in specific locations
- brandingCreating distinctive identity
- advertisingPaid promotional communication
- endorsementFormal expression of support
sponsorship · ambassador · launch · rebrand · slogan · tagline · awareness · recognition
Italian luxury automaker
- PorscheGerman luxury automaker
- BentleyBritish luxury automaker
- Rolls-RoycePremier British automaker
- MaseratiItalian luxury automaker
Lamborghini · Aston Martin · Bugatti · McLaren · Jaguar · Mercedes · BMW · Alfa Romeo
Added cost for better
- high-endPremium quality tier
- exclusiveLimited to one group
- eliteSuperior select group
- prestigiousHaving high standing
upscale · bespoke · craftsmanship · refinement · elegance · opulence · aspirational · collector
logo
Company identifying symbol
- trademarkRegistered commercial identifier
- badgeWorn symbol of membership
- insigniaDistinguishing mark of rank
emblem · crest · nameplate · monogram · logotype · wordmark · branding · identity · livery · decal
campaign
Organized effort toward goal
- positioningArranging in specific locations
- brandingCreating distinctive identity
- advertisingPaid promotional communication
endorsement · sponsorship · ambassador · launch · rebrand · slogan · tagline · awareness · recognition · loyalty
Ferrari
Italian luxury automaker
- PorscheGerman luxury automaker
- BentleyBritish luxury automaker
- Rolls-RoycePremier British automaker
Maserati · Lamborghini · Aston Martin · Bugatti · McLaren · Jaguar · Mercedes · BMW · Alfa Romeo · Lotus
premium
Added cost for better
prestigious · upscale · bespoke · craftsmanship · refinement · elegance · opulence · aspirational · collector · connoisseur
- intellectual propertypatents, copyright, patent, trademark, trademarks
- French Commercevente, boutique, commerce, euro, franc
- Privateeringprize money, prize court, war prize
marquegeneric
Not brand-name
no-name · unbranded · off-brand · store brand · white label
marquemodel
Representation or paradigm
trim level · variant · edition · version · specification
- theater marqueeLighted venue entrance sign
- marquee lightsIlluminated sign border lights
- letter of marqueAuthorization for private warship
- marquee playerTeam's featured athlete
- marquee nameFamous person who attracts
- marquee lettersLarge display signage characters