co-creation

Building together mutually

Co-creation is collaborative development where multiple parties contribute to making something together.

The term appears often in business contexts, describing partnerships between companies and customers to design products or services: The app was shaped through co-creation with early users.

It emphasizes shared ownership of the creative process rather than one party producing and another consuming.

artistic

improvisation

Spontaneous, unplanned creation

call and response · mural · installation · band · orchestra · remix · mashup · sampling · collage · jam

collaborative

partnership

Shared business arrangement

open source · wiki · hackathon · jam session · ensemble · coauthorship · group project · community building · brainstorming · synergy

business

customer engagement

Brand-audience relationship cultivation

user-generated content · prosumer · feedback loop · product development · ideation · focus group · beta testing · agile · iteration · customer journey

digital

platform

Raised flat structure

shared workspace · virtual whiteboard · Figma · Google Docs · multiplayer · sandbox · modding · API · plugin · extension

indigenous

communal knowledge

Information shared by all

collective memory · intergenerational · ubuntu · gotong royong · barn raising · quilting bee · potlatch · cultural preservation · elder wisdom · land stewardship

Categories
Opposites
collaborative vs. individual production

co-creationsolo work

Creation by one person

self-creation · autocreation · one-man show

participatory vs. top-down process

co-creationimposition

Unfair demand on someone

dictation · gatekeeping

Family

co-create, co-created, co-creates, co-creating, co-creator, create, created, creates, creating

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Positive · Rated G