bottom shelf

Lowest storage tier

Bottom shelf describes the lowest tier of quality or prestige, from how stores stock cheap liquor on lower shelves while premium brands sit at eye level.

Bottom-shelf vodka is the stuff you buy when price matters more than taste.

The phrase extends beyond alcohol: bottom-shelf journalism, a bottom-shelf effort.

Compare top shelf.

Related

store · liquor · well liquor · basement · generic · store brand · budget · inferior · value · price point · dusty · bent · reaching · stooping · overlooked · clearance · marked-down · economy

Categories
Opposites
retail placement/visibility

bottom shelftop shelf

Finest available quality

eye level · end cap · checkout display · checkout aisle · display case

product quality/prestige

bottom shelftop shelf

Finest available quality

premium · high-end · luxury · top-tier · prestige

priority/importance

bottom shelftop priority

Most important item

front burner · top drawer · first-class · A-list · flagship

Family

bottom, shelf, bottoms, bottomed, bottoming, bottomless, shelves, shelved, shelving

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G