business intelligence
Data-driven decision support
Business intelligence refers to the technologies, practices, and strategies used to collect, integrate, and analyze business data.
The goal is to transform raw data into actionable insights for better decision-making: The company's business intelligence team identified declining sales in the Midwest.
Often abbreviated BI, it encompasses tools like dashboards, reporting software, and data visualization platforms that help organizations understand performance trends and market conditions.
Vehicle control panel
- KPIsMeasurable performance benchmarks
- reportingConveying documented information
- visualizationForming mental or graphical images
- ETLSource-to-destination data process
SQL · metrics · scorecards · drill-down · pivot tables · Tableau · Looker · data modeling
Extracting insights from datasets
- big dataEnormous datasets analyzed computationally
- data integrationMerging sources into one
- data qualityAccuracy of stored information
- metadataDescriptive information about content
data pipeline · data lake · extraction · transformation · cleansing · aggregation · normalization · batch processing
Study of commercial conditions
- pattern recognitionIdentifying regularities in inputs
- strategic planningDefining organizational direction systematically
- executive summaryCondensed overview for decision-makers
- key findingsMain research conclusions
Estimating future conditions
- machine learningAlgorithms that improve from data
- regressionReturn to former state
- time seriesChronologically ordered observations
- projectionsEstimates extending forward
sales forecasting · classification · clustering · neural networks
dashboard
Vehicle control panel
- KPIsMeasurable performance benchmarks
- reportingConveying documented information
- visualizationForming mental or graphical images
ETL · SQL · metrics · scorecards · drill-down · pivot tables · Tableau · Looker · data modeling · slice and dice
data mining
Extracting insights from datasets
- big dataEnormous datasets analyzed computationally
- data integrationMerging sources into one
- data qualityAccuracy of stored information
metadata · data pipeline · data lake · extraction · transformation · cleansing · aggregation · normalization · batch processing · real-time processing
market analysis
Study of commercial conditions
- pattern recognitionIdentifying regularities in inputs
- strategic planningDefining organizational direction systematically
- executive summaryCondensed overview for decision-makers
key findings · benchmarking · recommendations · risk assessment
forecasting
Estimating future conditions
- machine learningAlgorithms that improve from data
- regressionReturn to former state
- time seriesChronologically ordered observations
projections · sales forecasting · classification · clustering · neural networks
- intelligencesmart, IQ, memory, bright, clever
- analyticsanalytics, metrics, dashboards, KPI, dashboard
- business datafinancial data, market research, company profiles, market trends, industry trends
- Business TechnologyERP, CRM, SAP, Salesforce, databases
- data warehousingdata warehouse, star schema, ETL, extract, transform
- data servicesdata processing, data management, data storage, data integration, data analytics
business intelligencegut instinct
Immediate unreasoned knowing
intuition · guesswork · gut feeling · flying blind · hunches
business, intelligent, intelligence, businessman, busily, unintelligent, businesslike, intelligible, businesses