business-to-consumer
Company sells directly
Business-to-consumer, often abbreviated B2C, describes commercial transactions where companies sell products or services directly to individual customers rather than to other businesses.
The term emerged with e-commerce to distinguish online retail from wholesale or industrial sales.
Amazon is the dominant business-to-consumer platform in the United States.
B2C marketing focuses on emotional appeals and convenience, targeting personal needs rather than organizational purchasing decisions.
Paid promotional broadcasts
- brandingCreating distinctive identity
- campaignsOrganized efforts toward goals
- promotionsElevations in position
- endorsementsFormal declarations of support
infomercials · slogans · television · radio · digital · influencers
Greek warrior women
Statistical population characteristics
- psychographicsConsumer personality-based segmentation
- personalizationTailoring to individual needs
Retail facade facing street
- merchandiseCommercial products offered
- inventoryCatalog of held assets
- aisleCorridor between seating sections
- shelfHorizontal storage surface
supermarket · boutique · showroom · packaging
commercials
Paid promotional broadcasts
- brandingCreating distinctive identity
- campaignsOrganized efforts toward goals
- promotionsElevations in position
endorsements · infomercials · slogans · television · radio · digital · influencers
Amazon
Greek warrior women
demographics
Statistical population characteristics
- psychographicsConsumer personality-based segmentation
- personalizationTailoring to individual needs
storefront
Retail facade facing street
- merchandiseCommercial products offered
- inventoryCatalog of held assets
- aisleCorridor between seating sections
shelf · supermarket · boutique · showroom · packaging
purchase
Goods obtained for payment
- paymentFulfilling a financial obligation
- pricingEstablishing monetary amounts charged
- discountReduced price offered
deal · invoice · receipt · warranty · exchange · refund · subscription · upsell
business-to-consumerbusiness-to-business
Commerce between companies
B2B · intercompany · wholesale
business-to-consumerwholesale
Bulk sales to merchants
bulk sales · trade · distribution · supply chain · industrial
business, consumer, busily, busyness, businesses, consume, consumes, consumed, consuming