brick and mortar

Not online shopping

Brick and mortar describes physical business locations as opposed to online operations: a brick-and-mortar store, brick-and-mortar retail.

The phrase evokes the literal building materials of traditional shops.

It gained currency with the rise of e-commerce, when the distinction between physical and digital storefronts became commercially significant.

Some businesses operate both ways: They started online but now have brick-and-mortar locations too.

business

lease

Temporary use contract

location · staff · employees · landlord · zoning · signage · parking · occupancy · utilities · maintenance

physical

building

Enclosed roofed structure

  • structureArrangement of interconnected parts
  • wallsVertical enclosing structures
  • facadeDeceptive outward appearance

foundation · construction · masonry · concrete · cement · block · stone · clay · permanent · solid

retail

storefront

Retail facade facing street

showroom · salesfloor · aisle · checkout · cashier · merchandise · display · inventory · shopping · customer

traditional

established

Formally set up

offline · analog · mom-and-pop · neighborhood · local · community · longstanding · time-tested · classic · heritage

Categories
Opposites
business presence type

brick and mortare-commerce

Internet-based buying and selling

online · digital · virtual · web-based · dot-com

materiality/tangibility

brick and mortarvirtual

Existing in effect, not fact

digital · cloud-based · intangible · cyberspace · serverless

Family

brick, mortar, bricks, bricked, bricking, brickwork, bricklayer, mortars, mortared

Familiarity
Top 100,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G