McNuggets

Fried chicken pieces

McNuggets are bite-sized pieces of breaded and fried chicken, a trademarked McDonald's menu item that has become nearly generic for any fast-food chicken nugget.

Introduced in 1983, they're typically served with dipping sauces: I'll take a ten-piece McNuggets with barbecue sauce.

The format—boneless, uniformly shaped, kid-friendly—helped define the modern chicken nugget category.

fastfood

chicken

Domestic fowl for eating

Happy Meal · combo meal · fries · value menu · golden arches · crispy · breaded · fried · takeout · fast food

sauces

barbecue

Slow-cook over coals

buffalo · hot mustard · Szechuan · tangy · dipping · packets · condiments · spicy · creamy · limited time

cultural

comfort food

Emotionally consoling dishes

American · junk food · guilty pleasure · memes · viral · internet culture · limited edition · pop culture · craving · road trip

processed

white meat

Pale poultry portions

factory · mass-produced · frozen · reheated · uniform · shaped · molded · pink slime · additives · sodium

Categories
Opposites
food format/form

McNuggetsBig Mac

Signature fast-food sandwich

sandwich · burger · Whopper · drumstick · whole chicken

food authenticity/processing

McNuggetsrotisserie chicken

Bird cooked rotating over heat

coq au vin · free-range chicken · chicken cacciatore · organic chicken

brand/market positioning

McNuggetsslow food

Traditionally prepared cuisine

Family

nugget, nuggets, chicken nuggets, gold nuggets

Familiarity
Top 100,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G