corporate image
Company's public face
Corporate image is the perception that the public, customers, and stakeholders have of a company based on its branding, communications, reputation, and behavior.
It encompasses everything from logos and advertising to how employees interact with customers and how the company responds to crises.
Organizations invest heavily in cultivating a positive corporate image because it affects consumer trust, investor confidence, and talent recruitment.
The scandal damaged their corporate image for years.
- brand identityCompany's distinctive public face
- credibilityQuality inspiring trust
- logoCompany identifying symbol
- advertising campaignOrganized multi-channel promotional effort
- taglineMemorable branding phrase
crisis response · damage control · transparency · brand equity · philanthropy · media coverage · ethics · trustworthiness · mission statement · employee satisfaction · facade · spin · typography · press release · customer loyalty · storytelling · color palette · public
- corporateCEO, office, CFO, cubicle, COO
- reputationreputation, reputable, bad reputation, repute, disreputable
- intangible assetsintangible assets, patent, copyright, trade secret, brand
- PRpublic relations, press release, PR agency, media kit, PR campaign
- trademarkstrademark, trademarks, trademark infringement, trademark symbol, registration number
corporate imageinner workings
Hidden operational components
ground truth · unvarnished truth · dirty laundry · corporate secrets
image, corporation, images, incorporate, imagery, corporate, corporeal, incorporation, incorporated