Pirelli

Milan tire maker

Pirelli is an Italian tire manufacturer, one of the world's largest and oldest, known especially for high-performance tires used in motorsport and luxury vehicles.

The Pirelli calendar, published annually since 1964, features artistic photography of models and celebrities and has become a cultural institution separate from the company's core business.

tires

rubber

Elastic polymer from trees

  • radialEmanating from center
  • treadSurface that grips ground
  • gripSecure manual hold

motorsport · performance · slick · wet · compound · sidewall · puncture · blowout · inflation · rotation

brand

Italian

Of or from Rome's country

  • MilanLombardy's capital city
  • calendarDate-tracking system
  • logoCompany identifying symbol

premium · luxury · sponsorship · advertising · iconic · heritage · fashion · glamour · prestige · marketing

motorsport

racing

Speed competition sport

  • enduranceSustained effort capacity
  • rallyGathering for a cause
  • WRCElite rally motorsport organization

GT · touring car · Le Mans · championship · homologation · slick · intermediate · telemetry · cornering

calendar

photography

Creating images from light

nude · exclusive · limited edition · celebrity · provocative · glamorous · collector · annual · artistic vision · iconic images

Formula1

supplier

Source of goods

hard · intermediate · pit stop · degradation · strategy · allocation · wear · thermal · FIA · qualifying

Categories
Opposites
tire market positioning

PirelliWestlake

Texas residential community

Triangle · Douglas · Cooper · Firestone

tire performance philosophy

Pirelliall-season tires

Tires for varied conditions

spare tire

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Concrete · Rated G