MoviePass

Cinema membership service

MoviePass was a subscription service that let users see movies in theaters for a monthly fee.

At its peak in 2018, the service offered unlimited films for under ten dollars a month—a model that proved financially unsustainable.

The company became synonymous with startup hubris and spectacular business failure: That pricing strategy is pure MoviePass.

subscription

membership

State of belonging

  • monthlyOccurring each lunar cycle
  • unlimitedWithout bounds or restrictions
  • planDetailed proposal for achieving

fee · renewal · billing · auto-renew · cancellation · enrollment · account · signup · terms · conditions

cinema

theater

Venue for live drama

popcorn · ticket · showtime · matinee · projector · usher · marquee · concessions · auditorium · seat

disruption

game-changer

Something transforming everything

backlash · outage · blackout · restriction · pivot · downfall · bankruptcy · hype · bubble · crash

entertainment

blockbuster

Enormously successful entertainment property

filmgoer · binge · weekend · summer · franchise · sequel · release · opening · critic · review

Categories
Opposites
pricing model

MoviePasspay-per-view

Charged-admission television content

Fandango · à la carte · premium pricing · surge pricing · dynamic pricing

business sustainability

MoviePassNetflix

Subscription streaming service

Costco · Amazon Prime · Spotify · sustainable business

movie access philosophy

MoviePassNetflix

Subscription streaming service

HBO Max · Redbox · staying home · streaming services · Hulu

Family

movie, pass, movies, passes, passed, passing, passable, impassable, passage

Familiarity
Top 1,000,000
Profile
Mostly American · Everyday, not technical · Rated G