Lululemon

Upscale athleisure company

Lululemon is a Canadian athletic apparel company known for yoga pants and other premium workout clothing.

The brand has become synonymous with a particular affluent, wellness-focused lifestyle: She showed up in head-to-toe Lululemon.

The name is often shortened to Lulu in casual reference.

lifestyle

athleisure

Exercise-meets-everyday fashion category

pilates · barre · spin · studio · manifesto · goal-setting · self-care · intention · balance · health-conscious

apparel

leggings

Form-fitting leg garments

joggers · align · athleticwear · moisture-wicking · compression · seamless · high-waisted · cropped · breathable · layering

business

Vancouver

Major Canadian Pacific port

growth · expansion · earnings · margins · inventory · supply chain · wholesale · international · menswear · footwear

retail

boutique

Small specialized retail shop

guest · experience · mirror · community board · shopping bag · red tag · markdown · restock · drop · waitlist

culture

affluent

Having abundant financial resources

cult following · devoted · obsessed · dupe · lookalike · controversial · sizing · diversity · inclusive · recall

Categories
Opposites
price tier in activewear

LululemonShein

Ultra-cheap clothing retailer

Fabletics · Hanes · Champion · no-name brands

brand ethos and aesthetic

LululemonCarhartt

Workwear apparel manufacturer

military surplus

target demographic and cultural positioning

LululemonWalmart

Largest global retailer

Dollar General · Planet Fitness

Family

lemon, lemons, lemony, lemonade

Familiarity
Top 500,000
Profile
Concrete · Everyday, not technical · Rated G