Burberry

Iconic trench maker

Burberry is a British luxury fashion brand known for its distinctive tan, black, white, and red plaid pattern.

The pattern itself is often called Burberry or Burberry check: a Burberry scarf, a coat with Burberry lining.

The brand is particularly associated with trench coats and rainwear.

In British slang, Burberry sometimes carries class connotations, having been adopted by certain youth subcultures.

brand

trench coat

Belted, double-breasted raincoat

luxury · heritage · gabardine · fashion house · designer · label · iconic · trademark · London · runway

pattern

tartan

Patterned clan fabric

camel · red · black · white · stripe · lining · print · signature · iconic · recognizable

garments

trench coat

Belted, double-breasted raincoat

  • scarfNeck-warming fabric strip
  • handbagPortable container for belongings
  • fragrancePleasing olfactory quality

accessories · outerwear · raincoat · jacket · belt · boots · sunglasses · watch · wallet · polo

heritage

British

Of the United Kingdom

waterproof · military · WWI · officers · exploration · Shackleton · aristocracy · royal warrant · tradition · craftsmanship

status

luxury

Expensive nonessential comfort

  • affluentHaving abundant financial resources
  • wealthAbundance of valuable resources
  • prestigeReputation commanding admiration

aspirational · elite · upscale · premium · exclusive · designer · expensive · investment · quality · sophistication

Categories
Opposites
price point and market positioning

BurberryPrimark

Budget fashion chain

Walmart · H&M · Shein · Forever 21 · Old Navy

brand aesthetic and heritage

BurberrySupreme

Iconic streetwear label

streetwear · punk fashion · Carhartt · Champion · urban fashion

fashion philosophy

BurberryMuji

Japanese no-brand retailer

unbranded · Uniqlo · generic · no-name · normcore

Familiarity
Top 200,000
Profile
Used worldwide · Concrete · Everyday, not technical · Rated G