Hugo Boss

Luxury menswear label

Hugo Boss is a German fashion company known for men's suits, formalwear, and fragrances.

The brand signifies mainstream luxury and corporate polish: He showed up in Hugo Boss for the interview.

The company's history includes manufacturing Nazi uniforms, a fact that surfaces in discussions of corporate wartime complicity.

menswear

suits

Formal business clothing

dress shirts · overcoats · formalwear · ties · cufflinks · pocket squares · leather shoes · belts · sartorial · fit

luxury

premium

Added cost for better

affluence · opulence · elegance · quality · craftsmanship · refined · upscale · designer label · status symbol · aspirational

fashion

runway

Paved path for planes

lookbook · showroom · trend · seasonal · campaign · model · editorial · styling · contemporary · minimalist

brand

logo

Company identifying symbol

franchise · marketing · sponsorship · endorsement · merchandise · advertising · multinational · conglomerate · shareholder · stock

Categories
Opposites
fashion market positioning

Hugo BossPrimark

Budget fashion chain

H&M · Shein · Old Navy · Hanes · fast fashion

aesthetic formality

Hugo BossSupreme

Iconic streetwear label

streetwear · punk fashion · athleisure · casual wear · Vans

brand ethos and culture

Hugo Bosspunk fashion

Subversive, aggressive street style

anti-Nazi · resistance movement · Patagonia · Levi Strauss · Ben & Jerry's

Family

bosses, Hugo, bossing, bossed

Familiarity
Top 200,000
Profile
Used worldwide · Concrete · Everyday, not technical · Rated G