Carhartt
Rugged clothing company
Carhartt is an American workwear brand known for rugged, durable clothing—especially canvas jackets, overalls, and beanies.
Originally worn by farmers, construction workers, and tradespeople, Carhartt has crossed into streetwear and hip-hop fashion while retaining its blue-collar associations: He threw on his Carhartt and headed to the job site.
Sleeved upper-body covering
- overallsTrousers with bib front
- vestSleeveless upper-body garment
- hoodieTopped sweatshirt
- sweatshirtCasual warm pullover top
beanie · cap · pants · bib · shirt · coat · coveralls · flannel
Michigan automotive hub
- unionJoining into one
- working-classManual laborers as group
- authenticityQuality of being genuine
- craftsmanshipSkill in making objects
legacy · heritage · WIP · streetwear · hip-hop · skate · crossover · iconic
Process of building something
- carpentryWood construction trade
- electricianWiring installation specialist
- mechanicVehicle maintenance professional
- weldingHeat-fusing metal pieces
plumbing · farming · ranching · landscaping · warehouse · trades · hardhat · safety
Skate and hip-hop clothing
- AmericanaHeritage artifacts or music
- blue-collarManual labor workforce
- heritageInherited cultural legacy
- vintageQuality from past eras
utilitarian · minimalist · neutral · brown · tan · black · navy · logo
Durable and strong
- ruggedTough and uneven
- heavy-dutyBuilt for hard use
- hard-wearingResistant to damage
- reinforcedMade more resistant
sturdy · long-lasting · reliable · resilient · robust · solid · dependable · quality
Pursuing wild game
- fishingCatching aquatic creatures
- campingOutdoor recreational lodging
- hikingRecreational trail walking
- loggingRecording system events
forestry · wilderness · farmwork · cold-weather · all-weather · layering · outerwear · insulation
jacket
Sleeved upper-body covering
sweatshirt · beanie · cap · pants · bib · shirt · coat · coveralls · flannel · henley
Detroit
Michigan automotive hub
- unionJoining into one
- working-classManual laborers as group
- authenticityQuality of being genuine
craftsmanship · legacy · heritage · WIP · streetwear · hip-hop · skate · crossover · iconic · classic
construction
Process of building something
- carpentryWood construction trade
- electricianWiring installation specialist
- mechanicVehicle maintenance professional
welding · plumbing · farming · ranching · landscaping · warehouse · trades · hardhat · safety · high-visibility
streetwear
Skate and hip-hop clothing
- AmericanaHeritage artifacts or music
- blue-collarManual labor workforce
- heritageInherited cultural legacy
vintage · utilitarian · minimalist · neutral · brown · tan · black · navy · logo · silhouette
tough
Durable and strong
- ruggedTough and uneven
- heavy-dutyBuilt for hard use
- hard-wearingResistant to damage
reinforced · sturdy · long-lasting · reliable · resilient · robust · solid · dependable · quality · strong
hunting
Pursuing wild game
- fishingCatching aquatic creatures
- campingOutdoor recreational lodging
- hikingRecreational trail walking
logging · forestry · wilderness · farmwork · cold-weather · all-weather · layering · outerwear · insulation · waterproof
- Michigan CompaniesFord, General Motors, GM, Chrysler, Kellogg's
- fashion brandsChanel, Gucci, Prada, Dior, Versace
- Heritage BrandsLevi's, Coca-Cola, Ford, Harley-Davidson, John Deere
- Jeans BrandsLevi's, Lee, True Religion, Hudson, Paige
- Hat BrandsStetson, Kangol, Brixton
- Southern BrandsChick-fil-A, Waffle House, Publix, Piggly Wiggly, Krispy Kreme
CarharttGucci
Italian luxury house
Prada · Louis Vuitton · Hermès · Chanel · Balenciaga
Carhartthaute couture
Custom luxury dressmaking
evening wear · cocktail attire · formalwear · silk · cashmere