Fabletics

Subscription workout clothes

Fabletics is an American athletic apparel company founded in 2013, known for its subscription-based membership model and affordable workout clothing.

The brand gained visibility through co-founder Kate Hudson's celebrity status: I got these leggings from Fabletics.

The name blends "fabulous" with "athletics."

athleisure

activewear

Exercise-appropriate clothing

sweatshirt · compression · moisture-wicking · breathable · performance · capris · pullover · seamless · high-waisted · loungewear

fitness

workout

Structured physical exercise

  • exerciseActivity for fitness
  • gymExercise facility
  • cardioPulse-elevating exercise regimen

yoga · pilates · running · cycling · HIIT · barre · stretching · toning · bootcamp · spin

brand

subscription

Paid recurring access

VIP · showroom · e-commerce · direct-to-consumer · quiz · styling · collaboration · ambassador · affordable · retail

marketing

empowerment

Gaining authority or confidence

lifestyle · inspiration · self-expression · community · diversity · representation · campaign · ambassador · influencer · aspirational

Categories
Opposites
business model

FableticsMacy's

Major department store chain

department stores · Nordstrom · JCPenney · in-store shopping · boutique shops

market positioning

FableticsLululemon

Athletic apparel retailer

brand identity

FableticsBrooks Brothers

Heritage American clothier

business attire · formalwear · Ralph Lauren · suits · dress clothes

Family

fable, fables, fabled, fabulous, fabulously, fabulation, confabulate, confabulation, athletic

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G