Iams

Dog food brand

Iams is a brand of commercial pet food, primarily for dogs and cats.

The name appears in discussions of pet nutrition and veterinary recommendations: The vet suggested switching to Iams for the sensitive stomach formula.

Like other premium pet food brands, it often signals a step up from generic store brands.

dogfood

kibble

Ground pet food pellets

mealtime · treats · crunchy · canine · breeds · healthy weight · active

catfood

kibble

Ground pet food pellets

feline · crunchy · feeding · mealtime · treats

nutrition

protein

Folded amino chain

  • dietCustomary food consumption
  • healthCondition of body, mind
  • vitaminsEssential organic nutrients

minerals · fiber · antioxidants · prebiotics · digestion · metabolism · wholesome · balanced · tailored · life stages

brand

Procter & Gamble

Major consumer goods corporation

subsidiary · consumer goods · retail · distribution · branding · corporate · multinational · reputation · competition · growth

advertising

commercial

Paid broadcast promotion

jingle · slogan · marketing · promotion · broadcast · endorsement · spokesperson · targeting · brand awareness · media

Opposites
intended consumer

IamsKraft

Major packaged food corporation

General Mills · Kellogg's · table scraps · groceries

market positioning within pet food

Iamsraw diet

Uncooked food regimen

store brand

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G