web designer

Internet page builder

A web designer creates websites, determining their visual layout, appearance, and user experience.

The role ranges from artistic work—choosing colors, typography, and imagery—to technical implementation using code.

Web designers may work freelance or for agencies: We hired a web designer to overhaul our company site.

The term overlaps with web developer, though designer emphasizes aesthetics while developer emphasizes functionality.

UX

usability

Ease of interaction quality

wireframe · prototype · persona · clickstream · intuitive · human-centered · feedback · affordance · user testing · conversion

production

wireframe

Edge-only geometric model

deliverable · handoff · iteration · approval · launch · maintenance · redesign

technical

HTML

Web page code

frontend · coding · framework · bootstrap · flexbox · grid · version control · git · debugging · code editor

visual

aesthetics

Theory of beauty

palette · contrast · whitespace · layout · branding · style · graphics · imagery · iconography · visual hierarchy

tools

Figma

Cloud design application

  • PhotoshopProfessional graphics manipulation program
  • CanvaWeb-based graphic design application
  • WordPressWebsite-building software platform

Squarespace · Wix · content management · plugin · template · collaboration

optimization

SEO

Improving site discoverability

image compression · lazy loading · caching · metadata · alt text · structured data

Categories
Opposites
creator vs. consumer

web designerend user

Ultimate product recipient

web surfer · web browser · reader · viewer · client

front-end vs. back-end focus

web designerback-end developer

Coder handling server logic

database administrator · network administrator · data engineer · software engineer · full-stack developer

digital vs. physical medium

web designerindustrial designer

Professional who shapes manufactured goods

furniture designer · architect · interior designer · fashion designer · product designer

Family

designer, webs, cobweb, webbed, webbing, spiderweb, weblike, web design, web developer

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G