undercut

Charge less than

Undercut means to weaken or undermine something, often by offering a lower price or by sabotaging from beneath.

A competitor undercuts your prices by selling cheaper; a revelation undercuts your argument by removing its foundation.

As a noun, an undercut is a cut made from below, whether in hairdressing (where hair is trimmed shorter underneath longer layers), in cooking (a tender cut of beef from beneath the sirloin), or in sports like tennis and golf (a stroke that puts backspin on the ball).

sabotage

undermine

Weaken by stealth

sabotage · betray · erode · compromise · thwart · foil · disrupt · discredit · backstab · double-cross

hairstyle

shaved

Cut very close

  • napeBack of neck
  • sidesLateral edges or teams
  • fadeLose intensity gradually

disconnected · tapered · buzzed · clipper · temples · shorn · layered · stacked · bob · pixie

pricing

undersell

Charge below competitors' prices

lowball · compete · cheaper · bargain · wholesale · dumping · squeeze · margin · rival · outbid

excavation

hollow

Empty within

overhang · cliff · erosion · cave · alcove · quarry · mining · ledge · gouge · scoop

Categories
Opposites
support/undermining

undercutreinforce

Add strength to something

strengthen · support · bolster · buttress · shore up

pricing strategy

undercutoverprice

Set cost too high

mark up · outprice · premium pricing · price out · add

authority/position

undercutempower

Grant authority or confidence

uphold · back · champion · endorse · affirm

Family

cut, under, cutting, undergo, cutter

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G