overprice

Set too high

To overprice something is to set its price too high—higher than its value or what the market will bear.

The past participle works as an adjective: That restaurant is overpriced.

Real estate, stocks, and goods can all be overpriced relative to their actual worth or compared to alternatives.

gouging

profiteering

Exploiting scarcity for gain

highway robbery · fleecing · swindle · rip-off · overcharge · usury · markup · opportunism · taking advantage · reselling

excessive

exorbitant

Unreasonably high, as costs

extortionate · prohibitive · steep · inflated · overinflated · overvalued · sky-high · unjustified · disproportionate · bloated

inflate

markup

Added percentage for profit

raise · jack up · bump up · cost increase · upcharge · service charge · surcharge

luxury

premium

Added cost for better

upscale · boutique · luxury · deluxe · elite · gourmet · status symbol · brand name · imported · artisanal

Opposites
pricing relative to value

overpriceunderprice

Charge below value

undervalue · undercharge · discount · mark down · devalue

Family

overpriced, overpricing, overprices

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Negative · Everyday, not technical · Rated G