mark up

Add retail margin

Mark up has two main senses.

One is to increase the price of something: The store marks up imported goods by forty percent.

The markup is the amount added above cost.

The other sense is to add annotations, corrections, or formatting instructions to a document: She marked up the manuscript with editorial notes.

In computing, markup refers to tags that structure digital text—HTML is hypertext markup language.

annotate

highlight

Most notable part

underlineLine beneath text
redlineEditorial revision marking
footnoteCitation at page bottom

comment · notation · gloss · edit · correction · proofread · strikethrough · track changes · annotate · caption

price

inflate

Fill with gas

increaseGrowth in amount
overpriceSet cost too high
retailSales to end users

wholesale · profit margin · surcharge · upcharge · premium · resale · percentage · cost-plus · hike · escalate

Categories

editingediting, cut, copy, paste, delete
readingfluency, read, comprehension, readers, books

Opposites

price adjustment direction

mark upmark down

Reduce an item's price

discount · markdown · reduce · price cut · slash

profit margin strategy

mark upundercut

Sell cheaper than rivals

loss leader · break even · wholesale · give away · subsidize

text/document editing

mark upclean copy

Corrected final draft

clean up · unmarked · plain text · clean version · clear

Family

markup, markups

Familiarity: Top 50,000
Profile: Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G