trade card

Victorian advertising keepsake

A trade card is a small printed card used for advertising, typically distributed by merchants and manufacturers from the 17th through early 20th centuries.

Before widespread print advertising, these cards announced a business's location, goods, or services, often featuring elaborate illustrations.

Trade cards are now collectibles, valued for their artwork and historical glimpses into commercial life.

The term also applies to modern business cards exchanged between traders or dealers.

advertising

billboard

Large outdoor advertising structure

  • flyerPrinted advertisement sheet
  • brochurePrinted promotional material
  • leafletSingle-sheet printed handout

placard · poster · handbill · circular · catalogue · promotion · marketing · merchant · shopkeeper · Victorian

collectible

vintage

Quality from past eras

album · chromolithograph · scrapbook · philately · auction · rarities · series · grading · preservation · dealer

Opposites
purpose/function

trade cardbusiness card

Printed contact information slip

calling card · visiting card · contact card · name card · identification card

collectibility/ephemera status

trade cardjunk mail

Unsolicited commercial correspondence

spam · handbill

era/historical context

trade cardonline ad

Internet-based promotional content

banner ad · digital ad · social media ad · pop-up ad · sponsored content

Family

trade, card, trades, traded, trading, trader, traders, tradable, cards

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G