street teams
Grassroots promotion squads
Street teams are groups of people hired to promote products, events, or artists through direct public engagement—handing out flyers, putting up posters, giving away samples, or generating buzz in targeted neighborhoods.
The term comes from marketing, where these grassroots promoters work literally on the streets rather than through traditional advertising channels.
Record labels pioneered the approach to build word-of-mouth for new musicians: The label sent street teams to college campuses before the album dropped.
- mobile unitsTransportable operational groups
- boots on the groundMilitary presence in area
- grassrootsCommon people as political base
- promotionRank increase or publicity
- flyeringDistributing promotional papers
trendsetters · emergency housing · influencers · enthusiasm · mobile clinics · guerrilla marketing · pop-up events · case management · volunteers · sampling · hand out flyers · happenings · word of mouth · evangelists · advocacy · buzz · social media buzz · product launches
- activismboycotts, activists, activist, advocate, demonstrating
- Pop RadioDJs, playlists, airplay, spins, Billboard Hot 100
- grassroots organizingcanvassing, door knocking, phone banking, voter registration, petitions
- local marketinglocal ads, local partnerships, local events, geotargeting, geo-targeting
- outreachcold calls, canvassing, door-to-door, cold calling, flyer
- organizationsorganization, organizations, company, companies, club
street teamsbroadcast advertising
Promotional content via transmission
television commercials · Super Bowl ads · digital marketing · online advertising · radio spots
street teamsdigital marketing
Web-based promotional strategy
online advertising · social media marketing · banner ads · influencer marketing
street, streets, team, teams, teammate, teammates, teamwork, teaming, teamed