spin control
Damage control messaging
Spin control is the effort to shape public perception of events, especially to minimize damage from negative news.
Political operatives and public relations professionals engage in spin control after a gaffe, scandal, or unfavorable development: The campaign went into spin control mode after the leaked video.
The term implies managing interpretation rather than facts themselves.
- backspinReverse rotation on ball
- damage limitationReducing negative consequences
- crisis managementHandling urgent threatening situations
- deflectionChange in trajectory
- walking backReversing a prior position
framing · whitewash · propaganda · smokescreen · plausible deniability · media training · talking points · rhetoric · political messaging · reputation management · optics · soundbite · persuasion techniques · campaign strategy · agenda setting · press release · off the record · news cycle
- racing tacticsovertaking, drafting, late braking, racing line, pit strategy
- media spintalking points, framing, reframing, messaging, PR
- public relationspress releases, press release, press conferences, press conference, media kits
- turn phrasesabout face, turn the tables, turn a blind eye, turn over a new leaf, turn the corner
- golf shotsdrive, pitch shot, putt, chip shot, chip
- short gamechipping, pitching, putting, chip shot, pitch shot
spin controltransparency
State of being see-through
candor · honesty · truthfulness · straight talk · forthrightness
spin controlpress freedom
Right to publish uncensored
freedom of information · whistleblowing · investigative journalism · sunshine laws