damage limitation
Minimizing the fallout
Damage limitation is the effort to minimize harm after something has already gone wrong.
The phrase appears most often in crisis management and public relations: The CEO's apology was pure damage limitation.
In British English, it's the standard term; Americans more often say damage control.
Both suggest containment rather than prevention—the disaster has happened, and now you're managing consequences.
- containmentPreventing hostile expansion
- crisis managementHandling urgent threatening situations
- spinRapid rotation around axis
- crisisDecisive dangerous moment
- falloutPost-blast atmospheric particles
salvage · coverup · PR · media training · cleanup · mitigation · triage · firefighting · press conference · reputation · brand reputation · scandal · exposure · off the record · deflection · minimizing · backpedaling · public apology
- liability clausesliability waiver, hold harmless, indemnification, indemnity, exclusion
- waiverswaiver, liability release, waiver form, general release, release form
damage limitationmaking things worse
exacerbation · aggravation · fanning the flames · escalation · self-sabotage
damage limitationprevention
Stopping something before occurring
harm prevention · forestalling · preemption · prophylaxis · precaution
damage limitationloss of control
Inability to direct outcomes
contagion · collateral damage · ripple effects · snowballing
damage, limitation, damages, damaged, damaging, damageable, undamaged, limit, limits